Wow! What an incredible week this has been, thanks to the awesome ladies and gentlemen and in my Facebook Live 14 Day Challenge Group who have asked lots of questions this week about Instagram. I completely immersed myself in the wonderful world of Instagram, and although I already use this social media platform, I never truly grasped its power until I started to do my research.
Did you know that there are over 700 million users of Instagram, that is less than Facebook but a much larger group than Snapchat. Instagram has massive engagement rates with very impressive levels of interaction. 75% of Instagram users take action after looking at a post, e.g., book a call or visit your website, so this is an incredibly powerful social media platform.
Instagram is not just for your beautifully curated content. You can use Instagram to grow your audience, build your email list, sell your products and services, sell tickets to an event, expand your impact, connect with an influencer and attract brand partnerships. It is huge!
If you have not already entered the world of Instagram, don't delay any longer! Once your account is up and running, ensure you have a professional profile set up. You need to write a snappy bio that concisely sums up your business and simultaneously portrays your personality in one very short sentence. You should also have a killer profile picture, just make sure that it is formatted correctly and not stretched or pixelated. Business accounts also benefit from more detailed insights, allowing you to gain a much better understanding of how your posts are performing, All you need to do is simply go into your settings, tap on the cog and switch to a business profile.
My golden nugget is to ensure you engage. Connect with your industry authorities and get inspired. Instagram is a very friendly platform and a lot of people collaborate, so there is a world of opportunities out there for you. And make sure you use your #. You can use websites such as Buzzsumo to research the best hashtags to use for your posts and you can use these to attract your tribe.
Tomorrow I will be interviewing the incredible Nataly G who has over 2,000 subscribers to her Youtube Channel, a blog, and a massive Instagram following. Check her out @nathanjennings__ Oh, did I also mention she runs her own photography business. This lady is unstoppable! Nataly will be talking to us about how she earned her great Insta following and how she has attracted sponsors to her business.
By the way, there is still time to join the Facebook Live 14 Day Challenge Group. If you are looking to grow your business then this is the tool for you, and it really is not as scary as you think it is going to be!